Unhooked History of the Bra

Millions of women reach for one every day, but how much do they really know about their most intimate apparel? Throughout history, undergarments have shaped women's bodies to reflect the social expectations of the time. Nowhere is this more apparent than with the bra. From boiling cauldrons to silk looms to metal factories, this special traces the evolution of one of woman's most provocative pieces of clothing.

Delicate fabric, exquisite details and curve-hugging cups make the bra an ultimate symbol of femininity, but behind the fragile exterior lies tough design, grueling construction and complicated science. Some of the facts and figures revealed in the special include the following:

• Caterpillar spit, dirt, crude oil and molten metal are several of the ingredients in a bra.
• There are over 40 components of a bra.
• Over 4 million new bras are created on average every day.
• Each woman owns an average of six and a half bras.
• In the last 15 years, the average bust size has increased from 34B to 36C.
• The modern system of bra sizing was invented in 1928.
• How many ounces in a cup? An A cup -- approximately 8 fluid ounces; B cup -- 13 ounces; C cup -- 21 ounces; and D cup -- 27 ounces.
• Women's breasts can range from 10 ounces to 20 pounds, and a 1.6-ounce bra has to support all shapes and sizes in between.
• Consumers spend around $16 billion a year on bras.

Secret History of the Bra airs September 28 at 10p et/pt

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26 Comments

someday men will wear a bra but it should be different from the women's one

someday men will wear a bra but it should be different from the women's one

omggg that is so funny lmao if u no what that is !

That was a good piece of information......Thank you

that show was outstanding. aside from learning about how bras are made, i learned alot abt global trade.
beautifully filmed and well done

I really enjoyed the documentary, and I have a new found respect for the industry.

How would I be able to buy this documentary in DVD??

I do have a couple of your bra's. But I noticed that the older I get and I am a size 38C that I need more elastic connecting under the cups so it is more comfortable.

this documentary was very interesting. i was so inspired by the loads of info that i have decided to choose it as the topic for my senior project

Where do you buy these bra's?

When is it going to be shown again on NGTV?

When is this going to be shown again?

To Gina and Ellen: Apologize for the delay in response, but it looks like this show isn't scheduled to air again until Friday, February 29th, 2008 at 9pm Eastern.

What was that super stiff sports bra called?

What was the name of the sports bra shown to be most effective?

Please let me know the name and address of the store in New York City that you featured on your "History of the Bra" in December 2007 Thank you.

Is this show available on DVD?

im doin a repost on how the invention of the bra has came about and how many different types there are, it would be great for some information!

What was the store in New York where they did the bra fittings?

I don't know if this is the one that was featured on the show or not, but this is what I've found, and plan on buying for my wife. It's a bit pricey, but I've heard it's worth every dime! http://www.ladiesonlysports.com/enwhenyouare.html?engine=adwords!8908&keyword=enell%3A+sports+bra&match_type=&gclid=CMmzpYncgZICFRE0FQodmQoA-w

Sorry that got cut off. Hopefully this will work.

Well, I guess it didn't. Anyway, just google 'Enell Sports Bra' and you'll find it.

The name of the store feature in the show was the TOWN SHOP in NYC 2273 Broadway between 81 and 82nd street. 212 787-2762
M-F 10-7 Sat 9-6 Sun 11-5

Will this show be available on DVD?

Thank you.

Will this show be available on DVD?

Thank you.

What is the famous bra maker in New York City that was featured on your show?

I thought the sports bra featured had underwire in it. The Enell sports bra looks close, but it's wirefree and I could swear the one in the show had wire.

Anyone have any idea what brand it was, if it wasn't Enell?

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