The Ultimate King of the Road

Julie Nelson - Producer

Winnebago is America's classic motor home, the ultimate King of the Road. And here in the small town of Forest City, Iowa, population 450, the Winnebago is born in the largest and most sophisticated production facility in the world. When I arrived to film the Winnebago factory, I was amazed at how the RV - a symbol of freedom, adventure, and wide-open roads - all starts in this quintessential small town.

The story of the Winnie starts more than 50 years ago, when the small town of Forest City was in trouble. Corn and hog farms were shutting down, and people were fleeing for work in Minneapolis. To bring industry back to the cornfields, John K. Hanson, a local furniture storeowner, enticed a California travel trailer manufacturer to come to Iowa. By the 1970s the company's nickname was "Winnebago-a-Grow-Grow" - and they were building 120 million dollars worth of motor homes. Today, Winnebago makes more motor homes than anyone on earth.

Within the first hour I arrived in this rural North Central Iowa town, it seemed as if everyone already knew I was here to give Winnebago its "close-up". My first night eating at The Lodge, an exceptional dining establishment, I had a gentleman come up to me and say, "I've lived here my whole life. I knew Mr. Hanson himself. I hear you're doing a film on Winnebago, be sure to make us proud!" The word was out, National Geographic was in town and Winnebago was the star. That was some pressure! I was determined do this town proud.

On the first shoot day I was delighted to see that there was a parking spot waiting for me at the factory, it was right in front with a nicely labeled sign that read "MHP." Oh, wait, that means "Motor Home Production" NOT "Michael Hoff Productions." They let me park there anyway.

After parking in my self-created VIP spot, I would find out I needed to cover 2.5 million square feet situated on 570 acres to document the creation of the elite Vectra motorhome. Thank goodness my fearless cameraman Rico Corona brought his Segway. For seven filming days he would cruise, twirl and track his way to a RV masterpiece.

We filmed hundreds of people crafting the walls, floors, and ceilings for the RVs in the whopper 400,000 square foot facility called Big Bertha. It took us almost two full days of shooting to capture the building of the monster steel structure foundation of the RV known as the chassis. And two more days were spent filming on the 1000-foot assembly line where they put all the RV parts together. One afternoon at the plastics facility we saw a sheet of plastic melt into a shower stall. Then we moved on to see buckets of polyethylene powder rotate under high heat, melt into liquid form and then become a water holding tank. My favorite was the morning I spent on the sewing line talking to the 50 fabricators who make chairs, couches and pillows for the RV's interior. At the end of our filming I realized I probably knew just about everything that goes into making a world class RV. But most importantly I believe I have made this small town of Forest City proud.

Tags: Ultimate Factories
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2 Comments

When is this video going to be on DVD? I moved before this aired and I have not been able to see it?

i want to know the price of this ultimate king of road

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